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Poreless Putty Primer, 16HRCamo Concealer and Ride or Die Lip Balm makeup feature blockchain digital assets.
June 18, 2021
By: Melissa Meisel
When the beauty verse and crypto world collide! e.l.f. Cosmetics is pushing new frontiers and disrupting the digital space with the launch of #CryptoCosmetics. Three of e.l.f.’s beloved “holy grail” products — Poreless Putty Primer, 16HR Camo Concealer and Ride or Die Lip Balm—are getting dipped in digital gold and going 100% crypto for e.l.f.’s first collection of NFTs, or as the company calls them, “Ne.l.f.Ts” NFT stands for non-fungible token. It’s stored on a digital ledger called a bloc...
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